Just north of Puerto Vallarta sits Sayulita, a vibrant surf town bursting with charm, color, and energy. Though it’s a bit of a drive from Casa Xula, this boho-chic beach destination is well worth the journey, especially if you’re looking to explore beyond the city and soak in a totally different vibe for the day.
Why Go
Sayulita is known for its laid-back surf culture, artisan markets, and lively beach scene. It’s the kind of place where you can sip a smoothie while watching surfers, shop for handwoven bags, or spend hours barefoot on the sand. The energy here is magnetic – equal parts relaxed and festive.
What to Do
Stroll the Streets
Sayulita’s colorful town center is filled with boutiques, galleries, and street art. From handmade jewelry to unique home goods, there’s no shortage of beautiful things to browse.
Shop for Souvenirs
Sayulita is famous for its intricate Huichol beadwork, especially the vibrant, hand-beaded animal figures that make for beautiful and meaningful souvenirs. You’ll also find hand-painted ceramics in bold colors and patterns, perfect for bringing a piece of Mexico home with you. Many of these items are made by local artisans and sold in open-air markets or small shops throughout the town.
Surf or Take a Lesson
This town has become a surf hotspot for a reason. Whether you’re a seasoned surfer or a first-timer, Sayulita’s gentle waves and beachside instructors make it easy to get in the water.
Eat and Drink Local
You’ll find everything from street tacos to trendy cafés here. Try Barracuda for seafood or Organi-K for açaí bowls and fresh juices. Don’t leave without grabbing a margarita at one of the beach bars while the sun sets.
Visit Playa de los Muertos
A short walk from the main beach, this smaller, quieter cove is worth the detour. It’s great for swimming, relaxing, and escaping the crowds.
Travel Tips
Best Time to Go: Weekdays if possible. Sayulita can get packed on weekends and holidays.
What to Bring: Swimsuit, towel, sunscreen, hat, cash (some spots are still cash-only), and comfy shoes for walking.
Getting There: The drive takes about 1.5 hours each way from Casa Xula. A rental car or private driver makes for the most relaxed experience. Parking can be tricky in town, so arrive early if you’re driving yourself.
Local Insight
If you’re looking for something even quieter, consider a quick visit to nearby San Pancho, just 10 minutes north of Sayulita. It’s a bit more laid-back and has a beautiful beach and a growing food scene – perfect for lunch or a peaceful beach walk before heading back to Puerto Vallarta.
